The hype was inescapable and yachts lined the Monaco harbour hoping for a clear vantage point of the grudge match between Daniel Ricciardo and Felipinho Massa, bringing to a head a conflict that stretches back a number of years and has, at time, turned unsavoury.
Ricciardo came into the race with a number of question marks over his head, including whether his best days in patio racing were behind him, and just how his preparation had been effected by the maximum weight limit.
After claiming pole position with his trademark "scissors first, always" approach to qualifying, a perfect start for Felipinho saw him take the lead into the first corner. It's unclear whether wheel spin or the unfamiliar clutch setup on the tiny electric vehicles contributed most to Ricciardo's poor start.
"He's not a big dude, but Daniel's weight just meant he was too slow off the line," a journalist was overhead as saying.
On lap 2, a poor exit out of turn four saw Ricciardo lose the back end which affected his line through the braking zone as he began his third lap, but the damage was done and Felipinho finished his lap with a lead of 0:00:01.49 sec.
With no pitstops remaining there was little Ricciardo could do strategically to catch Massa, and - despite finding his groove in the final laps - Daniel had no answer for the pace of the rookie driver, eventually going down in a popular victory for the social media darling.
"How was it, you enjoy?" Felipinho was asked in the cool-down area. Overcome with emotion the Brazilian could only muster a humble yet playful response, "Yes!"
"What a gangster," Ricciardo said in consulary praise. "He's good, very consistent as well. I drove the perfect race."
"Champagne!" demanded the winner, keen to soak in the spoils of victory. Even Kimi Raikkonen wouldn't have disapproved of the libation on offer, albeit non-alcoholic.
Unlike Formula One, the race found a willing audience and was readily available streaming on-demand via social media.
The roof was jumping at the local play centre in Monaco as the plucky new-comer paints the town red in celebration.